Marketing Communications: Integrating Offline and Online with Social Media

Marketing Communications: Integrating Offline and Online with Social Media by P. R. Smith, Ze Zook Kog an P age 2011 ISBN: 0749461934 512 pages PDF 7,8 MB Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

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