Social Media Geek-To-Geek: Practical Insights for Technology Marketers

Social Media Geek-To-Geek: Practical Insights for Technology Marketers by Rick Jamison and Kathy Schmidt Jamison Synop sys Press English 2011 ISBN: 1617300071 182 pages PDF 2,2 MB There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.

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